From the first moment that Citi Field was announced as the
venue for the 2013 MLB All-Star Game, there was one player that the Citi Field
natives wanted to see start the game. That player is of course Mets' third
baseman David Wright. Wright is arguably the best Mets hitter of all-time,
leading the team in many offensive categories, which is no small task for a
team that has been around for over 50 years.
As of yesterday, Wright is the leading vote getter for
National League third baseman. This is the first time Wright has held the lead
since voting opened, but a better time than ever with only two weeks of voting
Wright trailed Giants' third baseman Pablo Sandoval by over
150,000 votes when the last update was released. Now, Wright leads the Kung Fu
Panda by almost 130,000
votes. So how did Wright take the lead over the slugger from San Francisco?
San Francisco fans are the leading voters in the majors.They are the only team
that has a player at each position as a top 5 vote-getter, and have proven to
be the most dedicated and influential when it comes to online interactivity.
The more quarter million plus vote turnaround is greatly
attributed to the Mets' #VoteWrightNow campaign. Wright has put up better
numbers than Sandoval, yet stilled trailed week after week. However, the Mets
weren't about to let a player with lower stats outshine their hometown hero, so
they went to work on a campaign for David that quickly went viral.
The Mets reached out to whoever they could to help Wright
get votes. Cougar Life, an online service that
connects men with mature women, voted David Wright as their "cutest
cub" so the Mets reached
out to the site to try and get their large female fan base to
#VoteWrightNow. However, after the Mets organization later decided not to team
up with the slightly edgy site, Cougar Life shared their discontent for the
sudden end to their business relationship. Nevertheless, David Wright's name
and the #VoteWrightNow hash tag still made their ways around the Cougar Life
sites, getting him a ton of votes from females who find the 30-year-old Wright
to be their dream man.
The Mets also made a partnership with Modell's Sporting
Goods, one of the most popular sporting goods stores in the country. The Mets
organization and the Modell's Sporting Goods Company introduced their
#VoteWrightNow promotion, which gave customers 25 percent off
their order if they provided proof that they voted for David Wright 25 times.
This is an example of smart social media marketing by
integrating Twitter and online voting into real life sales. Modell's got people
in their stores to take advantage of the deal, while also promoting their
exclusive All-Star Game products, while the Mets got David the votes he needed
to start the game. This strategy proved to be a huge win-win for both the Mets
and Modell's, and now David Wright is on pace to start the game.
Mets also have some thanks to give to WFAN
talk show hosts Boomer and Carton, who are promoting
David Wright via their New York City buses. According to this morning's show,
votes from the David Wright All-Star buses have added 70,000 votes to Wright's
total. The Modell's campaign added another 180,000, so Wright already has
250,000 votes going in for him this week, plus the number of everyday voters.
With Pablo Sandoval going on the disabled list this week,
David Wright seems to be a lock at third base for the National League. Mets
fans are definitely happy that Wright will represent them in the All-Star Game
in their own stadium. He may be joined by pitcher Matt Harvey, who has become
the breakout star of the Big Apple. National League team manager Bruce Bochy
told Sirius XM that "whoever deserves to go, whoever deserves to start the game
should get that." Bochy followed that up by saying "but all things even, then I
think you look at something like that – a guy that's in his hometown pitching."
So, if Mets fans are lucky, they may get to see two of their players in the
starting lineup come July 16th.
The All-Star Game is just a few weeks away, and will
definitely be a spectacle. I know if I had the money I would definitely pay to
see baseball's best take the field. Unfortunately, that's not the case, so I'll
have to watch from home. Regardless, as a Mets fan I will continue to
#VoteWrightNow to assure that come July 16th, David Wright is on my
TV screen starting at third base.